Most people reach an age where they must decide how they’ll divide their assets among their beneficiaries. Often, people reach their twilight years before even thinking about this, but what you must know is that it’s something you must consider doing as early as possible if you hope to dodge the UK’s monstrous inheritance tax.

For ex-pats, domicile is a term they need to understand because it’s a significant factor of how much tax your beneficiaries will be liable to pay when they inherit your assets.

Domicile is different from residency in the sense that a residence is somewhere you live for a time, while your domicile is your true home. You could be living in another country for years at a time and still be domiciled in the UK.

Anyone who is a UK domicile is subject to inheritance tax on all their assets worldwide. The current threshold is £325,000 for inheritance tax, after which it’s charged at 40%. If you are a non-UK domicile, the tax only affects assets located in the UK, like local property or businesses.

Knowing this, you may need to consider a few things to spare your beneficiaries from losing out on a considerable amount of money. It’s possible to change your domicile, but you then have to consider the inheritance tax of the country to which you’re switching your domicile. If the country has more forgiving inheritance tax rates compared to the UK, this may be the best course of action for you.

Acquiring domicile of choice

Domicile of choice is where you change your domicile by moving to a different country permanently. To acquire this, you must:

• Be physically residing in your new country
• Be a tax-paying resident of this country
• Have the intention of living there permanently
• Sever ties with the UK, which, among others, could include:
  • Not returning to the UK
  • Not being buried in the UK

When you apply for a domicile change, it will take a minimum of three years for your UK domicile status to be revoked. Remember that if you die and the three years since you applied for a domicile in another country hasn’t elapsed yet, your estate will still be liable to UK inheritance tax. You will also be liable if you were a UK resident for any part of 17 of the last 20 tax years. This is why it’s best to sort out your plans while you’re still young and healthy. Note that going to another country, even if it’s for a short vacation, while your domicile application is in progress, might be grounds for the HM Revenue & Customs (HMRC) to challenge your domicile by choice.

The sooner you plan out your retirement, the smoother it’ll be for you since you can take steps to free your beneficiaries from heavy taxes and find pension options available in your chosen country. TailorMade Pensions can provide you with a wide range of pension options for UK ex-pats and educate you on personal finance and other taxes you may need to look out for.

When running a moving company, sometimes things might go wrong with your customers. If the issues are not solved with negotiation, it may end up in a court battle. The legal process in the courtroom is a lengthy procedure that takes a lot of time and energy.

There is a better alternative for solving disputes among two parties, and that is an Arbitration program. Going for an arbitration program saves you from an expensive process of court ligation. The decision is made relatively quicker by a private decision-maker arbitrator.

When a customer is aware that you have an arbitration program, they tend to trust your company more as it seems reliable. They can trust your services as it represents an honest company. No judge or jury is involved in the program, and an arbitrator makes a satisfying decision. When you start a moving company, you need to know about all the arbitration program’s rules and regulations.

Plan of Action for Your Business:

It would be best to make a complete plan of action to ensure that every part of your company is functioning well. Creating a blueprint is essential to know how you will run your company. Without a definite plan, you will be wasting your time and energy.

For your customers to be satisfied, you need to check your business plans from time to time. It is essential to set up rules and regulations for your company to benefit you and your customers. This way, they can know that you care about customer policy. It will be easy to attract customers because of your company’s strong infrastructure.

Select Your Target Customers:

Choose your target customer and location where you will put your focus. After selecting your target to serve your services, focus on marketing. Your advertising plans will play an essential role in the success of your business.

Social media marketing is a super growing field in promoting a business. Make a company website and provide informative content. Put your focus on responding to customer queries to gain new customers. Besides excellent marketing skills, you should get your arbitration program registered. It helps attract more customers and provides authority for running your business.

Importance of Arbitration in Moving Companies:

Before starting your moving company, you should know about how arbitration works in the industry. Do your research on how arbitration is used to solve disputes with customers. Know what level of service that your customers require to be satisfied.

Customers are in search of movers who can transport their items without any damage. If by any chance any mistake happens from your side, arbitration can help solve problems. It provides fair decisions and helps you with the claim filed by the customers.

Why is Arbitration Program Necessary?

When running a complicated business like a moving company, handling all the processes is already a challenge. It is not possible to handle customer’s claims along with it. You may end up getting many complaints in a day.

To solve this issue, get your company an arbitration program. They can solve your problem for you while you complete your work. They know how to provide fair results after evaluating the situations. Receiving a certificate from an arbitrator can boost the image of your company.

How to Buy an Arbitration Program?

There are many options for buying an arbitration program, including online websites. You can get it in a faster time by paying it with your debit or credit cards. You can search on the internet to decide which program will be best for your moving company.

Some arbitration programs allow forming contracts for one or more years. Some great ones provide many benefits on creating an agreement with them. You can also renew your contract with your arbitrator once it expires.

Receive Certification from an Arbitrator:

After registering your company with an arbitrator program, you receive a certificate from them. It serves as proof that your company can be trusted.

Your moving company can benefit a lot from this certification. Show it to your clients on their first visit. Having documents from your arbitrator can also help you in customer claims.

Are you considering starting a business, or do you plan to expand a business that you have already launched? Several factors are necessary for you to attain success. One of those is an in-demand service or product that will solve your potential customers’ problems. And another solution is the perfect location for releasing your offering. Although several large cities are excellent places for launching a startup, one of the best today is Boston, according to business and travel expert Brian Ferdinand in a recently released article. Let’s take a peek at why Boston is an excellent place for doing business.

Massive Population

The city of Boston, located in Massachusetts, boasts about 700,000 people. However, the Greater Boston area features 4.5 million–plus people, which makes it the 10^th largest urban area across the United States.

The Boston area’s large population offers many benefits to businesses that are launched in the city or that relocate to it, explains Brian Ferdinand, the managing partner of SoBeNY and SoBeNY’s parent company, CorpHousing Group. For instance, you have a large pool of potential workers to recruit and hire from. This means that you can have a base of employees with diverse aptitudes and skills.

In addition, members of the area’s large population can easily purchase your services or goods. This is particularly excellent news for people who are in the service or retail sectors.

Innovative Spirit

Another reason why Boston is a no-brainer for creating or expanding a business? It possesses a spirit of innovation that cannot be rivaled by many other urban areas. The reality is, Bostonians today are responsible for many of America’s most innovative companies. In addition, Boston has earned a reputation across the American landscape for playing a critical role in bringing new technology to the forefront.

In light of the above, Boston is the ideal place for innovative companies and technology startups to establish themselves. After all, in this city, they can find a helpful and large network of business leaders who share their mindsets when it comes to business, technology, and thinking outside of the box to meet the needs of the masses.

All in all, Boston continues to offer a slew of advantages to individuals interested in running their own companies. As long as you identify an offering that Bostonians truly want, as well as tap into the area’s vast network of professionals and experts, you can be well on your way to achieving your entrepreneurial aims long term.

 

The last 12 months has not only seen the bravery and the great effort made by those incredible healthcare workers, but we have also seen unsung heroes like waste management companies providing a phenomenal level of support which has helped to reduce the spread of this horrible virus and which has helped to keep so many of us safe. We covered a company called Diamond Environmental Services last month, a waste management company who have been highly supportive over the last twelve months, and many of you had follow up questions around what exactly a waste management company does.

As is always the case on here, if you ask then you shall receive, and here is the low down on this industry.

Toilet Hire

One area of this kind of company is that they rent out toilets for events and for building sites. There are so many scenarios where a portable toilet is necessary and these are the companies which are able to both provide the toilet and to then take care of the cleaning and the replacing of that toilet facility. There would be no festivals without these companies.

Push For Recycling

It is all well and good having the tools and the knowledge which we do, in order to recycle the likes of plastic, glass and cardboard to name just a few. The fact of the matter however is that this knowledge would mean nothing if we did not have companies who were able to split up the trash and make sure that each piece of material gets to the right place where it can actually be recycled. This is yet another role which waste management companies play.

Thrills and Spills

If there is ever a waste spill or a sewerage leak then it poses a real threat to those in the surrounding area. In such a situation the local authorities will be looking to waste management companies to bring their resources and their knowledge to the situation in order to help with the clean up in the safest way that is possible.

Offering Advice

One of the most important roles which these companies play is that they offer advice to companies which are getting set up, to better understand what their waste looks like. For example, let’s say that there is a factory opening up to make parts for a mobile phone, and they are going to have a certain amount of chemical waste that they have a responsibility to get rid of in a green way. These companies will approach a waste management company in order to take their advice about the situation and for them to offer recommendations which they will then follow.

And finally these companies have been working hard over the last year to support local authorities and hospitals in the fight against Covid-19. Whether this is helping to sanitize the streets or getting rid of potential infected materials, they have played a key role for the public since the outbreak of the pandemic.

 

Despite the pandemic, many small businesses have been popping up everywhere, mostly as a result of massive layoffs during the first quarter of the year. Indeed, Americans are launching new businesses at incredibly fast rates, with more than 3.2 million new enterprises recorded by the third quarter of this year. While these are incredibly fickle times, new business owners have decided to jump the gun in order to seize available opportunities and stay afloat.

One way to ensure your new business’ longevity and success in the market is by knowing where to launch it. In this post, we’ll take a look at three states where your business has a higher chance of thriving.

Nevada

Nevada has one of the fastest-growing economies in the country, which is due in part to the steady stream of new citizens from more expensive states like California and New York. After the housing crash, Nevada’s economy has rebounded significantly and continues to grow. In fact, many high-profile companies like Apple, Amazon, Tesla, and Google have all expanded operations in the state. Other factors that make the area attractive to businesses are the abatements for property and sales tax. And just like Wyoming, Nevada also doesn’t place state income tax on employee wages. Another benefit of starting a business in Nevada, especially if it’s an LLC, is that shareholders, officers, and members don’t need to be Nevada residents.

Oklahoma

Aside from having the fourth lowest cost of living in the country, Oklahoma is a very friendly place for new entrepreneurs. For one, Oklahoma ranks third when it comes to the best survival rate for startups in the country. According to statistics from the Chamber of Commerce, 81.51% of new businesses are able to weather their first year on average. Secondly, there’s also a recent uptick in small business lending in Oklahoma City, and this is boosted by the relatively low-income tax in the state.

To further ensure the survival and success of your Oklahoma business, be sure to find what kind of business structure works for you. For many businesses, incorporating as an LLC works well because this guarantees a clear divide between your personal and business assets, should any legal problems arise. To set up an LLC in Oklahoma, all you need to do is find a valid name, appoint a registered agent, file articles of organization, and finally apply for an employee identification number (EIN). Fortunately, most of these can be done online pretty easily. While it may seem like there are a lot of steps, it’s worth the effort as it adds a layer of protection to both your personal funds and your Oklahoma business.

Wyoming

Wyoming is one of the best states to start your business because its tax climate outranks most parts of the US. This is mostly because Wyoming doesn’t charge individual and corporate income tax. Additionally, the state also has a favorable tax rate that ranks in the top 25% of states for sales tax. But while the state’s working-age population has been steadily declining these past few years, Wyoming is still very much conducive to new businesses. There continues to be a high activity and survival rate for startups in the area. Furthermore, registering a new business in Wyoming does not require owners to be listed in the state’s public database. This means you’re less likely to be a target of corporate lawsuits.

There are a lot of factors that can affect the success of your new business — from your product and service concept, to your work ethic and employee management. But like we said, the environment where you decide to launch your new venture can also significantly influence how it’ll perform in the market. For more information on how to ensure the success of your business, be sure to check our post entitled ‘9 Ways to Stay Ahead of the Competition’.

Professionals achieve their position in the Forex field by struggling with lots of difficulties. So, they have good experience in trading, they can elect to provide good advice. Forex trading is beneficial, enjoyable as well as risky. So, the investors should not how to make the process enjoyable avoiding the risk factors. The rookie traders need to take the advice from the executives to go in the right direction. This will guide them in hard times and allow them to control the trade. Seven tips are given by the professionals which can help the new traders.

Choose the Suitable Platform

As the transaction process is done in the trading platform, so a good trading platform determines the rate of success of the investors. There are various types of platforms are available in the market. Some platforms offer the latest and indicators and tools, some are not. In the time of the buying-selling process, if the platforms create any problem such as stop working, the investor might face a huge loss. So, the investors are required to check the review of the platform to choose a better one. If you not sure, seek guidance from the trained professionals. But never invest your money without doing the proper research on your broker.

Choose the Best Broker

People are required to choose the best broker if he or she wants to make progress in the competitive field. This is not an easy task to choose a reputable broker. The traders should contemplate some major factors before choosing a broker. A person is required to find out if the broker has a license if the broker can provide the best facilities, and if the broker can support the traders in a tough time. People should make the selection of the registered broker to get the security of the funds. If investors do not get authentic information from the broker, he or she should not choose it. The elite traders always prefer high class broker. Use the best trading platform from Rakuten Australia and a general idea about the professional trading environment.

Develop Multiple Strategies

The investors should rely on one strategy as one strategy cannot able to perform well in every trade. The situation can be changed at any time, so the person should be prepared. The professionals always maintain the second strategy so that they do not get a huge shock. The businessmen should learn multiple business techniques to adjust to different circumstances. When you see that one strategy does not go with the trade, you need to apply the second strategy. Depending on the different positions of the Forex market, investors are required to build the strategies.

Learn from the Past Errors

Risk is common in the Forex market, so the investor can face a huge loss. But, the businessmen are required to learn from the previous errors so that he or she cannot repeat the errors. If a person wants to develop a successful career in trading, he or she needs to learn from his or her flaws. The professionals maintain the trading journal for determining their mistakes.

Go through the Learning Process

Fresher should go through the continuous learning process to get good results. A new investor can search for information in online. He or she can learn from the business books, and journals for gathering knowledge about the market.

Control the Sentimental Issues

Newcomers often make their decision based on emotions which do not provide them a good result. The beginners are required to know how to control the emotions and make them separate from the crucial decision. When a person sees that he or she is making a profit continuously, he or she takes the wrong steps because of the excitement. Here, the investor needs to take some time and think about the next step, this will help them not to make mistakes and understand reality.

 

Owners of businesses operating in a crowded marketplace face a constant tug of war with their competitors. They are trying to provide the best possible product or service for their customers, but it does not seem to be enough. Providing exceptional customer service alongside a competitive pricing structure will be key in your efforts to stay ahead of the competition, but this will only get you so far. You need to ensure that you are offering customers a reason to choose you over other companies. If you do not have a unique selling proposition, why would anyone pay attention?

Of course, in sectors where there not much separates your product or service offering from that of the competition, here are nine other ways that you can stay ahead of your business competitors.

• Study your competition

If you do not know what your competitors are offering or why customers choose their product or service over yours, you cannot begin to differentiate your business. You need to conduct research into your competitors to work out where they have an advantage over you, where you have an advantage over them, and what you could learn from their successful or unsuccessful strategies. Click here for more information on competitor analysis.

• Test early

Many companies spend money and time researching and testing a new idea before they launch it. Why not beat them to it? When you have a new idea for a product or service, act now, conduct a small test, and analyse the results. With a small but successful test, you will be seen as an innovator without investing a lot of resources. If the test is successful you can roll it out on a wider scale; if not, you have tried something new without much loss in terms of resource or productivity.

• Make analysis part of your daily routine

How often do you analyse your business’ performance? If you are not doing it regularly, it may be time to make it part of your daily routine. By keeping a close eye on the smallest shifts in the market, you will be aware of changes before the competition and predict future trends. When you have a clear idea of what your business needs to be achieving every day, week, and month, you can ensure that your annual targets are on track to be met. It is also advisable to meet with your senior managers weekly to discuss any actions or innovations that may need to be implemented.

• Invest in your education and growth

Whether you are a business owner or a senior manager in a company, you are never finished when it comes to learning and growth. Years of business experience are invaluable, but if it is all you have to your name you may find you cannot reach the next level. Consider expanding your skillset and deepening your business knowledge by acquiring a high-level business qualification. Many business professionals (and probably several of your competitors) choose to study for a Master of Business Administration (MBA) degree, so why not go one better and become a Doctor of Business Administration (DBA)? A DBA equips business leaders with advanced knowledge and skills to solve complex business problems and carry out an in-depth analysis into specific and relevant topics. Busy professionals can acquire a DBA online so that they can continue to work.

• Do not get stuck in a rut

If you are repetitive and predictable in your business strategy, your competitors may be able to anticipate your moves and undermine you. The most successful businesses evolve and change their strategy, so do not be afraid to shake things up now and again. Take a good look at your business operation to identify where your processes could be more efficient, or techniques could be improved. New businesses are likely to be entering the marketplace all the time and will bring innovative ideas with them, so to stay relevant you need to be reinventing yourself regularly.

• Predict competitor strategy

In some ways, beating the competition is a lot like playing chess. Just as competitors may be monitoring your strategy with the hope of exploiting weaknesses, you should be doing the same to them. Look at the way they operate, anticipate their moves, and beat them to it. Consider if/how the competitor will react and what they are likely to do next.

• Look out for up and coming competitors

You may have one main competitor you tend to focus your attention on, but this is rarely the whole picture. It is likely that several other competitors on the scene might not pose much of a threat at the moment but could soon be snapping at your heels. In fact, the newer the business, the more likely it is that they will be on top of the latest technology, so they may pose more of a threat than you think.

• Be wary about extreme cost-cutting

It is sometimes necessary to cut costs in a business, but it is not always the best strategy. Cutting costs in the wrong areas can weaken your business and make your competitors more attractive to your customers. In addition, cutting prices can give the impression that your product or service is of a lower value. While your pricing should be competitive where possible, focus on showing the value of what you offer.

• Listen to advice and feedback

Businesses are rarely built by one person alone, and you need to consider lots of different points of view when making important business decisions. You should be considering advice not only from within your organisation, but also from external experts and, of course, your customers. Customers may not always be willing or able to articulate why they choose a competitor over you or vice-versa but sending customer surveys and reading reviews can help to identify major problem areas in your business. When you have identified pain points for your customers, you can take steps to improve your service.

The hospitality sector seems to have been one of the hardest hit industries by the coronavirus pandemic. It is important to remember that this pandemic is temporary and like that saying goes, this too shall pass. With that in mind, here are some tips to help hospitality venues plan and overcome the wrath of coronavirus.

1. Continue to take precautions

Just because venues are reopening their doors does not mean the virus is gone completely, so it may be important to consider keeping the current safety measures in place. The last thing you want is to be facing another closure, a closure you may not be able to recover from. A good place to start is with your staff, you want to avoid any sign of symptoms and make sure they are fit and healthy to return to work. You can ensure this by providing them with coronavirus test kits. Companies such as Myhealthchecked produce at-home covid test kits which provide 99.9% accuracy within 48 hours, providing you with peace of mind that your business is safe to open and will pose no threat to your customers.

2. Changes in customer behaviour

Whilst many people are eager to get out and about again, others feel a little more anxious about the whole idea. It is natural that after the threat of coronavirus and the length of the pandemic, some people are not so keen on returning to packed restaurants or bars just yet. Businesses that have thrived during the pandemic are those that provide an online ordering system.

If you can, encourage the sale of your products online through delivery or click and collect services, keeping those that choose to stay home in the loop as well as boosting your sales to help recovery.

3. Get yourself out there

One-way businesses may fall victim to the wrath of coronavirus is through the failure to adapt to the new forms of consumerism that have come with the pandemic. With being encouraged to stay home, consumer needs have shifted to online. In fact, the COVID-19 pandemic has forever changed online shopping behaviours, according to a survey of about 3,700 consumers in nine emerging and developed economies.

As people spend more time online, they are spending more time on social media too and so by making sure you have a strong online presence will allow you to promote products and improve interaction. People these days are hugely influenced by social media so create accounts on Facebook, Twitter and Instagram to keep your name in the mix.

4. Maintenance & renovation

With your doors closed to the public, now could be a great time to catch up on those maintenance jobs which were impossible when the place was packed with people. Do some touch ups, fix that leaky tap, rearrange the furniture, so that when you open, you can open with a whole new look that customers will be dying to check out.

It is also a good time to conduct a serious deep clean, everything you can think of – clean it. This will ensure that when you reopen your customers will see your business as a clean, safe environment, encouraging them to return again and again.

 

The restaurant industry is more difficult than ever to break into. Not only is there plenty of competition out there, but it’s also increasingly difficult to stay afloat in the midst of a global pandemic.

Regardless of the challenges, there are still people out there who continue to brave the process and open new restaurants. The sad reality is that a large portion of these restaurants wind up closing their doors forever. However, there are some that manage to stand the test of time.

So, what is the secret to making it work or not? Take a look at some of the best insider tips that will increase your chances of success once you open your doors.

Do Your Research

It’s best to know what you’re getting into before you dive in. Far too many first-time restaurant owners assume that it’s as easy as opening a restaurant, and the customers will line up. However, there is a lot to be learned about the process first. Whether it’s how to store food, handle food waste, or the best kind of kitchen equipment to buy, there’s no shortage of things to study.

The more that you know, the better equipped that you’ll be to handle the challenges as they come. Not only will you produce better results for your customers, but your employees will have more respect for you as well.

Hire a Solid Team

Half of the experience of eating in a restaurant is the service and experience. Your staff plays a critical role in how much your customers will enjoy their food. Make sure that you hire people that don’t just have experience but who believe in what you’re selling.

They should be willing to put in the work to learn the menu and know all of the ingredients. Nothing looks less professional than an employee who has no idea how to answer customers’ questions about the dishes.

Market Yourself

Don’t make the mistake of thinking that people will show up out of the kindness of their hearts. Get the word out as much as possible. That means doing everything from sending out marketing emails to starting social media accounts.

Make sure that customers know where to find you and how to get ahold of you. It can be incredibly frustrating trying to look up a restaurant online and finding the address and phone number aren’t clearly listed.

Be Consistent

One of the biggest complaints that customers have about restaurants is a lack of consistency. Sometimes restaurants deliver excellent service, and other times, it’s subpar. When a customer feels like they never know what they’re going to get, they may not be willing to take a gamble.

Be consistent in delivering quality service and food, and you’ll set yourself up for success!

The pandemic has left many organizations and most certainly, healthcare systems, pondering their marketing strategies, messaging, as well as, branding initiatives. Connecting with patients has changed, the acceleration and adoption of telehealth and the focus on healthcare during a pandemic have led to a necessity and shift in marketing and communication strategies. Medical practices, solo-practitioners, surgeons and major hospital and healthcare systems have sought guidance, council and stewardship from an effective healthcare marketing agency and these efforts are indeed prudent. Let’s explore further.

Human Connection Becomes Epicenter

Social distancing has caused the desire for face-to-face interactions to become an integral part of healthcare. Not just in the sense of telemedicine, but in the way patients interact with their healthcare providers. From websites to social media channel content, the human connection has become a vital necessity. Savvy healthcare systems are beginning to embrace this need by utilizing their staff and resources in new ways. You may be surprised to learn that familiarity with social channels and even content creation is part of the daily lives for clinical staff and nurses to receptionists and even billing team members. Harnessing their skills in this realm gives you an instant engagement team where webinars can be created, faces, rather than verbiage, can share critical updates and messaging can more easily be passed to, and digested by, a plethora of stake holders. This benefit runs deep, from board members and local businesses to patients and caregivers.

The Shift in Communication is to Education

Many health systems have taken a queue from their healthcare marketing agencies and massaged their narrative to one of education. COVID-19 spawned a significant uptick of questions and research within search and social environments, often spawned in fear for the health and safety of their families and communities. Meeting that demand, healthcare marketing is finding greater success by creating a plethora of content that meets the insatiable demand for health knowledge. Everything from case studies to local community reports, infographics and social media updates are in demand and vastly digested by these audiences. These pieces of content can communicate steps patients may take to protect themselves, screening locations, appointment options and times, and even the notion of hope and positivity via success stories.

Power in Numbers

Patients cannot look very far today without being bombarded with numbers. The number of COVID cases, deaths, infections, hospital occupancy rates, you name it. Whereas these numbers can be daunting, they can also paint another narrative; one of proactive opportunity. Healthcare provider agencies are leading marketing dollars into content and assets that share numbers in a different light. Rather than communicating that appointments are 80% full, this is shifted to the fact that patients still have 20% of the schedule open for their screening. As opposed to stating that the number of cases are rising, as are the number of those who succumb to illness, they are stating the number of days their facility has been supporting the community.

In some communities and health facilities where COVID has been rampant, the notion that infection rates are rising is known, and often propagated. However, a lens that can provided benefit is the percentage of staff members whom have tested positive, this is often far lower. For example, “Our staff tests often and less than 2% have tested positive.” In a time where we are accustomed to seeing double digits seeing a low single digit builds trust and hope. Fold this into an overarching narrative that your safety allows you to provide their safety and the ecosystem has been constructed viscerally.

Trusting Professionals and Staying in Lanes

Now more than ever, a robust, cohesive marketing matrix and sophisticated marketing strategy is critical. In fact, with the diverse offerings now available within the marketing and communications world, it can feel overwhelming. Many healthcare systems and practitioners have turned to healthcare marketing agencies to guide them and navigate the seas of always shifting marketing opportunities. From digital marketing, which runs the gamut of social media, search engine rankings, forums, blogs, display and programmatic buys, to traditional branding, creative, print, PR and outdoor, marketing in and of itself can warrant nonstop attention. By allowing a marketing agency to manage this facet, healthcare systems can focus on their patients.

It is important to meet patients where they are today, both in a geo perspective as well as an emotional perspective. Allowing agencies to guide tactical implementation, crafting a narrative of positivity and hope, and harnessing our own staff to help propagate messaging can lead to success, connectivity and growth.