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One and Co

Archives for November 2021

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What Helps SEO Specialists Produce Effective Marketing Strategies?

If your website is up and running on the internet, you may already be aware of what SEO means. But in case you don’t know, SEO refers to Search Engine Optimization, which helps a website appear higher in search engine results. Agencies and companies around the world offer SEO services to businesses and individuals who operate web pages. Several digital marketing agencies have SEO specialists in Johannesburg, London, and New York that offer impeccable marketing strategies along with all other types of SEO services to online businesses.

Through this article, you can learn how SEO specialists perform the right changes and improve websites through effective marketing strategies.

SEO Specialists- What They Know and Understand

Ranking on the first page of the search engine results has become quite important because only 0.78% of Google users look past the first results page! Here’s how SEO specialists think differently, which helps them formulate effective marketing strategies.

Off-Site SEO

Off-site SEO means establishing a smooth and solid connection between your website and others on the internet. This largely includes building backlinks and a proper structure for them, which help in connecting one website to another and so on. SEO specialists usually understand this concept clearly and often have relative experience in practicing these tactics. They know how to make a website appear more trusted through authoritative backlinks. It’s how they formulate effective marketing strategies.

On-Site SEO

Another aspect of SEO that helps them optimize websites and produce effective marketing strategies is on-site SEO. This includes working with the content present on the website along with its structure. Key aspects are keyword research, layout configuration, title tags, meta descriptions, and more, an SEO specialist can tailor a website in the required manner to target the right audience. From basics to the complexities of on-site SEO, specialists help produce the required marketing tactics and strategies for online businesses.

Technical Aspects of Websites

Did you know that SEO specialists also work with experts to improve a website from the backend? Surprisingly, every second makes a difference when it comes to website loading speed. You may lose potential customers and viewers if your website takes slightly longer to load. Websites pages that take over 5 seconds to load experience a bounce rate of nearly 38% or more?

In addition to that, SEO specialists also understand website architecture, engineering, mobile compatibility issues, and more that can affect the usability of a website. They know that if a website offers an impeccable user experience, it will genuinely rank higher in search engine results.

Frequently Asked Questions

Still, looking for more info? We’ve compiled a list of FAQs – check them out!

Do SEO specialists charge high prices?

While many SEO specialists charge higher prices, only a few can make those charges worthwhile for you in terms of service results.

Do SEO specialists help with Pay-Per-Click Ads?

As part of their service range, some SEO specialists help your website via SEM, which involves improving Pay-Per-Click Ads.

 

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Styling Your Makeup & Accessories To Match Your Green Prom Dress

Green can be an extremely forgiving colour to wear, and therefore it is such a popular choice for formal events, including senior prom. If you have decided to wear a green dress to your senior prom, you will want to ensure that you coordinate your hair, makeup, and accessories accordingly. When you go to the effort to match everything together and ensure it works well, you will stand out from the crowd and help to ensure you have a fantastic time. Below are some tips and advice to help you coordinate your outfit and ensure you look a million dollars when attending your senior prom at high school.

The Shade Of Green For Your Prom Dress

You will need to decide what shade of green you want your dress to be for the prom, and there are a few options available. Some of the most popular shades of green for a dress include:

  • Light Green
  • Dark Green
  • Emerald Green
  • Lime Green
  • Jade Green
  • Olive Green
  • Forest Green

Once you have chosen your favourite green for your dress, you can start looking online for the perfect dress for your senior prom. You can find 2022 green prom dresses for sale online. If you look hard enough, you can find the exact shade of green that will make you look and feel like a princess.

Choosing The Perfect Accessories For Your Green Prom Dress

Once you have your dress sorted for prom, you will want to match the perfect accessories to finish your outfit perfectly. If you choose a bold or dark green colour for your dress, you may want to choose gold jewellery that will match it perfectly, but you can also select silver jewellery if you prefer. When it comes to your shoes and handbag, you can opt for a metallic look, which will go well with your dress and match it perfectly. Once you have your outfit all sorted, it is time to turn your attention to how you will do your makeup for the big occasion to ensure you look dazzling.

The Style Of Makeup To Match Your Dress

When it comes to the makeup for your prom outfit, you will want to go for a smooth and natural look, which will match green perfectly. You want to try and achieve a soft and natural finish for your skin. You can wear some blush to give some colours to your cheeks but ensure you do not apply too much. When it comes to the makeup for your eyes, you may also want to consider a matching green that will go well with your overall look and outfit. You can get some excellent tips and tutorials online using websites such as YouTube to help you do your makeup for prom. Long lashes will go perfectly with green eyeliner, and once you have applied your mascara, you should be all set to turn some heads at your senior prom.

The last thing you will need is a suitable corsage to finish off your outfit, and an excellent colour choice would be white, but you can also go for something bold such as purple. Whatever colour corsage you choose, you will look fantastic for your senior prom and will undoubtedly get noticed as soon as you walk into the event.

 

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Physical Therapists: Here’s How to Make Your SEO Strategies Effective

Marketing a physical therapy clinic is not an easy task. It takes effort to stand out in the crowd and gain the attention of clients. If you are tasked with the mighty endeavour of marketing your clinic, this article will help you have a better understanding of the SEO strategies you can use.

Before you can effectively position your marketing and SEO strategies you first need to identify the challenges that you are likely facing. Some of the marketing hurdles that you may face are:

  • Fierce competition

In any given town, city, province, or territory, there will always be competition among PT clinics and practitioners. You can visit a nearby hospital and find that there are a handful of outpatient rehabilitation facilities close to each other. Unfortunately, most patients cannot identify the best facility among these options. Their choices would involve factors like their budget, recommendations from doctors, family members, and friends, or the wait time to get seen.

  • Shrinking funding models

There was a time when physical therapy was a part of health care plans so physio in Whitby had plenty of clients coming in. The time came when plans became more flexible with allocations across a variety of health specialities.

  • Higher consumer demands

Healthcare consumers these days are more involved with the options and treatments they want. It can be challenging to market your clinic when competitors would give in to the whims of the patients.

How to Make SEO Policies Effective for Marketing Your Practice

Physical therapy is an essential service. In tandem with the right marketing techniques and the help of a digital marketing company for local SEO packages, it can be a lucrative practice. Here are some of the search engine optimization (SEO) strategies you can implement for your online marketing campaign:

SEO Basics

To incorporate the right SEO techniques, you have to first understand how it works and how it can affect your online presence. Almost every person in Canada has access to the Internet which means there is a chance that they can stumble upon your website or social media account. To increase the chances of them visiting your site, your website should have the keywords that they use in their Google searches. Increase the quantity and invest in good quality traffic to see conversions in your SEO efforts.

On-page SEO for your website

On-page SEO ranking factors include different strategies for writing, coding, and other particulars of your website. You need to set these up for every individual page to get the best results:

  1. Title tags – This refers to the page name that shows up as big, bold, and blue texts. It tells Google what the page is about and captures the attention of the searcher.
  2. H1 tags – These are the first headings used on a page. Only one of it is used for each page. It helps Google understand what the page is about.
  3. Quality content – the pages should be thoroughly-written, helpful, and informative. You should do this by offering in-depth insights on certain topics that are relevant to your practice.
  4. Images and alt attributes – These include images on long posts. Make sure to add “alt” attributes to help the search engine understand the photo.

If you have to make changes to on-page elements, make sure to do the changes quickly.

Off-page SEO

Off-page SEO refers to the ranking factors outside of your site. You cannot directly control it but these are important for ranking. There are two important parts of off-page SEO strategies:

  1. Links – You need to have links to reputable physical therapy websites so Google will identify your business as reputable and trustworthy. Google wants the users to have the best possible search results so having your PT community website and other health institution links can speak volumes about your practice.
  2. Social media profiles – Interact with your potential client base, discuss current issues, and promote new content using free social platforms. You can also use it as the face of your business online.

Discover and monitor keywords

The keywords are the terms that you use in your contents for search engines to learn about your physical therapy practice. You need to have the keywords that your clients are talking about or are curious about. These days, using long-tail keywords rank higher on search engine return pages (SERPs) because they reflect customer intent.

You can also use keywords to introduce new information. For instance, you recently acquired machines to help with spine decompression treatment in a physiotherapy in North York, you can add these so anyone who searches for this on Google will find you.

Publish high-authority content

Physical therapy has always been associated with rehabilitation. It can be boring to read an article about which quadrant of the body should be focused on in various health conditions that hinder ease of movement. However, if you have engaging, well-written, researched, and understandable content then you will get more people to visit your site.

Content is not just limited to texts because you can add a few more materials to your content like the following:

  1. Blog posts
  2. Informational articles that you can publish on your site or submit to others
  3. Checklists
  4. Infographics
  5. White papers
  6. Videos

Gather as many reviews as you can manage

Word of mouth marketing is still deemed the most effective way to get people to come to you. At this point when people are more bonded with their smartphones and computers so you need to gain reviews from previous clients.

Reviews are like testimonies where customers or patients would talk about their experience in doing business. These can either be good or bad experiences that serve as a warning to anyone looking at booking the business for services or products. Your goal then is to get as many positive reviews as you can to convince onlookers that you are a physical therapist that helped many patients.

Gaining the trust of people and entrusting you with their physical therapy treatments is more than a marketing effort. You can direct your efforts to SEO to boost your online presence and back this up with excellent service to get more clients.

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How to buy Diamonds and gemstones?

“Diamonds are a woman’s best friend”, a famous saying goes like this. But it’s faithful women, and their love for diamonds is beyond imagination. The bond is quite precious; it’s not like gold doesn’t serve the purpose, but what diamonds do, no other jewellery can. But to buy diamonds is like setting up a big hole in the pocket. Nowadays, with a rise in the price of everything, Diamonds are at the costliest best. To consider buying diamonds is like getting nightmares.

Why buy diamonds?

Only the thought of buying diamonds gets us so many questions. Why buy diamonds when one can invest in gold, why go for diamonds as they are so costly, why buy them when one has to sell them, and all that. So the reply to the question is that the investment value of diamonds is very high when one buys a Diamond at some price, but when one sells them at a higher price, it gives a huge profit margin.

Tips to keep in mind while buying diamonds:

Investing in Diamonds has a significant impact on a budget of a family or individual. To buy diamonds is like spending a huge lump sum amount which might dilapidate the budget. So few tips in mind while buying diamonds to negate an unforeseen situation:

1) As the prices are high, it might be to set up a budget to buy diamonds and compromise if one doesn’t get the required piece in the set budget.

2) If the prices are too high, one can get other jewellery instead.

3) One needs to always keep in mind the cuts of a diamond as it says a lot about it.

4) Diamonds generally come in many shapes, so that one might consider a smaller over a more extensive or vice versa.

5) The prices of diamonds vary because of their carats.

6) Also, keep in mind their colour and clarity before buying demands.

Why are gemstones so precious?

Gemstones are precious stones that are in different colours and sizes and have astrological value to them. Several gemstones like sapphires, emeralds, moonstone, rubies, topaz, tourmaline, etc., are high in demand. One can get the required gemstones both online and offline from stores across the world. The prices do vary according to shape, size, clarity and carats.

Because of their spiritual importance, gemstones have become such a part of households. Every colour symbolises a planet, and the repercussions are as per the planetary transactions; this is what is perceived. These gemstones do not only hold spiritual importance but also enhance beauty and preciousness. The stones are so beautiful and eye-catching it beholds beauty.

Tips to Buy gemstones:

Buying gemstones is not an easy job to handle. One might get duped too by fraudsters, so while buying one, a person should be careful and aware.

There are various tips to buy gemstones which are stated below:

1. Colour: One should always consider the colour before buying any gemstones. Be it the spiritual factor or a personal need but the colour of a gemstone requires considerable importance.

2. Clarity: Every gemstone is all about its clarity, and the price range depends on it all through.

3. Durability: The most important factor is durability because when one buys a precious stone, an amount splurges on it. So no one wants their investment to go haywire if the precious stone gets warm away before time.

4. Size: Sizes do matter in the functionality of the gemstones. The sizes and prices both differ.

5. Enhancement: Few gemstones do not get away without enhancement and treatments. The more there is input from outside, the increases the price more.

Conclusion

Gemstones are an essential part of one’s life; it is an investment of money and emotions. Be it diamonds, ruby, emeralds, sapphire or any other coloured stones; they are precious ones that hold massive importance in any person’s life. The prices and investment policies are wrong things, but the other essential factors do come into alignment, which is its beauty, importance, and spiritual aspect.

 

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Shopping For Beautiful Handmade Jewellery

When you are looking for jewellery of the highest quality that is unique and stands out, you will want to search for skilled artisans making beautiful handmade jewellery. There are many reasons handmade jewellery is significantly better than the type mass-produced in factories, and the prices are similar. If you are looking for jewellery and not sure what you want, below are some of the benefits of handmade jewellery and how to find it.

The Highest Quality Jewellery

When you purchase beautiful handmade jewellery, the likes of which you find at reputable retailers. Expect that the quality would be excellent. The quality of the jewellery that is made in factories does not compare to the quality of jewellery made by a skilled artisan, even though the prices are similar.

Value For Money

You will find that exceptional handmade jewellery offers much better value for money than the jewellery you can purchase in your average high street jewellery store. Although the prices are similar, you can get much more bang for your buck when you choose handmade jewellery, and you may even want to consider bespoke jewellery, which is not as expensive as you think.

You Can Also Consider Bespoke Jewellery

You will most likely find that jewellers selling handmade jewellery may also be willing to create bespoke items for you. Your budget will stretch further when you choose bespoke jewellery, and it is also an excellent way to ensure you get precisely what you want. There are also more quality jewellers offering this service than you may think, and all you need to do is avoid the high street.

Buy Jewellery That Has Character

Another significant benefit of buying quality handmade jewellery, such as the solid silver jewellery from Corazon Latino, is that each piece is unique. Handmade jewellery has character and does not look the same as other pieces of similar design. Each handmade piece will have the nuances that make it unique and give it some personality, so you can wear jewellery as individual as you are.

Finding A Skilled Jewellery Designers

If you are convinced to get some beautiful handmade jewellery that is also unique, the best place to start looking is the internet. You will want to consider what type of jewellery you want first and the preferred metal you wish to use for it. You can then use your preferred search engine to look for the kind of jewellery made from your chosen material in your local area. Once you have found a few local companies, you will need to compare them and see which one is the best fit for you.

Comparing The Jewellery Designers

To compare the various companies, you can use social media to dig into their reputations and see how they treat their customers. You can use many platforms, such as Facebook and Instagram, that can give insight into their products and services and see what their previous customers think of their services. You can also speak to each company and let them know about your requirements and see what they have to say. You should then be able to select which jewellery designer to use to commission your jewellery, and then all you must do is be patient until it is complete, and you can show it off to everyone.

 

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Common Ways Ex-Employees May Take You To Court

As an employer, you should do everything that you can to enable your employees to do their jobs to the best of their ability, but there are times when we fail at this. A result of this failure could be that you get taken to court by an ex-employee, which can cause you a headache and give you something else to worry about regards your business.

There are many reasons an employer may get taken to court by a former employee, and sometimes the reasons are genuine, and sometimes not. Below are some of the most common reasons employers get taken to court by former employees, so you can help avoid making these mistakes.

Hammer, Books, Law, Dish, Lawyer, Paragraphs

Unfair Dismissal

One of the most common reasons for a lawsuit from a former employee is unfair dismissal. There may have been a breach of contract by the employer, or the former worker may have turned into a whistle-blower highlighting unsafe practices in the company. Some people find themselves out of a job when they take holidays they are entitled to or refusing to work additional hours to those of their contract. Whatever the reason your former employee is taking you to court for unfair dismissal, you need to address the situation head-on, as it will not go away.

Changes To Working Hours

You can also find yourself being taken to a tribunal when you forcibly change the contracted hours your employees work. If they feel they have no choice but to change their hours or lose their job, it can also turn into a constructive dismissal case, so you need to be careful when changing employee contracts. If you do not consult your workers regards this and try and force them to change their working hours, it can make a headache for you, and some employees may decide to take legal action against your company. It is often best to start mediation as soon as possible, and you can get an outsourced employment tribunal representation UK or other companies in your country that can help you deal with the situation.

Discrimination

Another reason former employees may take their former employers to court is discrimination, which can come in many forms. The law is concise in this area, and you are not allowed to discriminate against employees for any reason. There are many ways that you can discriminate against an employee, including:

  • Age
  • Sex
  • Race
  • Sexuality
  • Gender Identity
  • Religion
  • Disability

When you discriminate against employees for any of the above reasons, or anything else that singles them out, you are opening yourself up to being taken to court. Not only will this take up your time, money, and effort to deal with this in court, it also gives your company bad publicity, which is something you will want to avoid. It is important to consult with UK employment law consultancy services or similar services in your area.

Equality Disputes

You can also face legal action when a former employee, or a current one, disputes equality within the workplace. If it is documented that some workers receive favourable treatment over others, you could be facing a discrimination charge and be held to account for this. There are many more reasons why employees will take their employers or former employers to court, and you may need to find a company specialising in employment law to help you.

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4 tips for holding your dream garden party

Garden parties at the height of summer are truly idyllic. Spending time amongst friends and family in the garden is the best way to spend a long summer day. Planning the perfect party isn’t always easy, though, and there are lots of different factors to take into account.

#1 Consider a gazebo

It might not seem like you need cover for your garden party, but any event benefits from having a large gazebo. Not only do these provide a focal point for guests, but they have more practical benefits too. On a hot day, a gazebo offers shade. If the weather takes a turn for the worse and it starts to rain, you’ll be able to find ample shelter. Better still, gazebos open up a range of other potential activities. You could bring in a DJ and make your own dance floor or lay out chairs and transform the inside of the gazebo into a dining area. Having this kind of private space is a fantastic way to make the party feel more exclusive.

#2 Think about the bar

Drinks are a big part of any garden party. Cocktails, beers and mocktails will keep your guests happy, but it isn’t always practical to pour and serve those drinks yourself. Instead, consider hiring mobile bartenders. These will attend your event and take all the responsibilities of the bar off your hands. They’ll measure drinks, mix cocktails and serve your guests, all the while giving the party a classy, high-end feel. Bringing in bar staff is also a money saving endeavor as they’ll pour drinks to official measures rather than handing them out at will! You’ll often find that the bar bill is substantially lower when drinks have been poured professionally.

#3 Decorate your garden

No matter how beautiful your garden is, it’s always a good idea to decorate it with a party in mind. Decorations like hanging lights, tea lights and bunting make all the difference and help to foster a jovial atmosphere. Better still, decide on a theme and decorate your garden accordingly. There are plenty of different themes to choose from including classics like the Roaring ’20s and more creative travel themed parties. Whatever you go for, decorating your garden distinguishes the party from the rest and ensures that it will live long in the memory of those attending.

#4 Don’t forget the heating

Even summer nights can get chilly when the sun goes down, so some form of outdoor heating is essential. This can be as simple as a wood burner or fire pit, which would also make for an attractive centerpiece. Electrical heaters are capable of much more power and coverage so they’re an excellent solution if you plan to invite a lot of guests. Using an electric heater inside a gazebo and fire pits outside helps to divide your party into zones and build ambience. If it’s late summer, it’s also useful to have a few blankets on hand!