If you’re ready to redesign your website, or you’re going to be making the first website for a new project, you’ll want to do everything you can to ensure that you get this marketing asset done right. But sadly, many times, websites get created in such a way that one or more vital elements are missing. So if you want to make sure that this doesn’t happen to you, here are three things that you need to make a beautifully designed website that will serve you and your visitors well.
Grab Attention Early
Unfortunately, people today have very short attention spans. So when you’re creating your website, you’ll want to keep this in mind and try to use it to your advantage.
To do this, you should make it a goal for your website to grab people’s attention early. What this means is that you want something about the design, layout, or images on your website to make people stop and stare. Otherwise, they could quickly navigate away from your website without even really looking around.
To see if you’ve been able to accomplish this very well, have yourself or someone else that you know quickly navigate to your website and see what information you can glean from it in four seconds. If nothing about it grabs their attention or they can’t pinpoint what the purpose of the website was, you might need to go back to the drawing board.
Minimal Navigation Complications
The last thing you want your website visitors feeling when navigating around your website is frustration. But if you have navigation that is complicated or confusing, this is exactly what they are going to feel.
To keep this from happening with your website, try to make your website navigate as streamlined as possible. Tell them exactly where to go for what they’re looking for, don’t give them too many options so that they don’t get overwhelmed, and make sure everything in the navigation design is clear and easy to read.
Focus On Your Target Audience
The final thing that you’ll want to keep in mind throughout the duration of your website design process is who your target audience is and what they expect to see from a website like yours.
This can be a double-edged sword, as you want people to know how to interact with your website without it blending in with all the competition. But if you can find a way to give your target audience what they expect while also setting yourself apart from others in your industry, you could have a beautifully designed website on your hands.
If you’re ready to make a website the rises above all the other noise on the Internet, consider using the tips mentioned above to help you see how this can be done.