If you’ve been in a store anytime in the past several years, you’ve certainly noticed a specific type of packaging taking up the vast majority of the nutritional supplement aisle: pouches. While there are still companies that market their products in traditional bottle packaging, many have made the switch to ePac digital flexible packaging, generally found in the form of re-sealable pouches. Why are so many companies making the switch? Simply put, flexible packaging of this variety is all-around superior for storing supplements for a variety of different reasons, including:
Better Preservation
Flexible packaging undergoes a unique sealing process that’s designed to specifically cater to the contents stored within. If nutrition supplements need to be kept air-tight, vacuum-sealing is an easy possibility with this type of packaging, while ensuring an absolute air-tight seal with a bottle is difficult, if not impossible. If a supplement requires a certain amount of air in order to remain potent, that’s possible as well, with packages designed with built-in venting. In short, custom supplement packaging allows sellers to more thoroughly personalize how their product is being treated while on shelves.
Better Shelf Presence
In terms of visual marketing and advertising, flexible packaging is hard to beat. This packaging can be printed with any combination of vibrant colors and may use a combination of materials and panels, including:
- Metallic, reflective panels
- Opaque, sleek materials
- Transparent panels that allow a glimpse at the product inside
Together, these elements work together to If you’ve got a design in mind, then flexible packaging can make it work.
Furthermore, flexible packaging tends to be slimmer than most other options. That means each individual package, while holding the same amount of product, takes up less space on shelves. This, in turn, means you’re able to store more packages on each shelf in retail stores, and therefore can offer more of your product to potential customers. This is just one of the many ways in which this new, innovative packaging boosts your sales and presence in stores.
Better Security
All supplement packaging has some sort of security seal, but few of them have one as obvious as flexible packaging does. Tamper-proofing is a must in this industry, but bottles and other forms of packaging can sometimes present security that isn’t quite as obvious or foolproof as you’d like. Flexible packaging tamper-proofing offers obvious signs of tampering in the form of tear-strips above the seals, which makes it impossible for tampered products to be passed off as fresh.
This enhanced tamper-proofing doesn’t come at the expense of security after a purchase, either. If your product is best kept out of the reach of pets and children, child resistant packaging is something you can easily obtain for your supplement. This makes digital flexible packaging one of the most secure options around for modern supplement sellers.
Learn more about how flexible packaging can both help your sales and assist you in delivering a high-quality, reliable product to your customers to give your business the boost it deserves. Flexible packaging is perfect for your industry – don’t miss out on what this forward-thinking solution has to offer.
