With the booming housing market, it is no surprise that more individuals and families alike are interested in selling their own homes. If you are thinking of placing your home or property on the market, knowing how to sell like a professional can go a long way, especially during a competitive time.
The more familiar you become with the current real estate market as well as what your property is worth, the easier it becomes to generate interest in your home while simultaneously generating bids and offers that work for you.
Stage Your Home Properly
First impressions matter, whether you are showing off your home using a virtual tour, an open house, or even with a local flier campaign. The way your home appears both inside and out will ultimately determine the level of interest your house garners and the number of prospective buyers you attract.
Staging your home should involve a thorough and deep cleaning of all areas and rooms, even if you do not currently use them yourself or with your family. Providing an immaculately clean living space is essential when placing a home for sale in a competitive market.
Ensure your home is not only clean from dirt, grime, and debris, but also clutter while you are in the process of staging your space for photographers, walkthroughs, or tours. Clutter may take away from the overall space in your home that you are trying to showcase, limiting your ability to impress others with vaulted ceilings or open space itself.
By eliminating the clutter throughout your home, guide prospective buyers to focus more on the features that may help seal the deal and make a sale.
Use a Professional Photographer
Because first impressions matter and go a long way, working with a professional photographer is a must when selling a home. High-quality photos can help your home to stand out from the crowd while simultaneously coming in handy for any marketing campaign or strategy you are considering to promote your home on the market.
A professional real estate photographer understands the importance of the right angles, coloring, as well as the overall furniture layout of a room or space. Working together with a real estate photographer can provide you with a competitive edge over others who have homes listed for sale on the market in your local neighborhood.
Launch a Social Media Marketing Campaign
Using social media is one of the best ways to break into the real estate market with a housing listing, even if you have little to no prior experience in real estate yourself. Social media sites such as Twitter, Facebook, Instagram, and even Pinterest are all free to use and provide platforms to share information, photos, and promotions regarding your home or property’s real estate listing.
Use social media to create a page for your home or property and to showcase the high-quality photos you receive from your preferred real estate photographer.
Create an Email Marketing Campaign
If you represent multiple homes or if you are interested in casting a wider net with your home’s listing, you can also put an email marketing campaign to work for you. Email is still one of the most popular preferred methods of communication for both business and personal purposes.
Using email to contact prospective buyers and individuals throughout your local neighborhood is a great way to do so on a more intimate and personal level as opposed to traditional social media ads or local fliers.
Host a Local Open House
If you want to extend your options when showcasing the house you are selling or representing, consider hosting a local open house. Hosting a local open house is a way to attract visitors and prospective buyers from the neighborhood and nearby area, while also helping to encourage others to spread the word about the listing itself.
Hosting a local open house is a great way to gauge the overall level of interest those in the area have in the home as well as the enthusiasm they have for the home or property itself.
With an open house, you can discover which features and areas attract the most attention, and which require work or repairs. A local open house provides an ideal opportunity to determine which areas are best to focus on as you continue marketing and promoting the property.
Use Direct Mail to Maximize Your Reach
A classic marketing strategy that works to spread the word about a home or property listing includes using direct mailers. Direct mail campaigns allow you to reach prospective buyers and others in the market intimately and with the use of traditional mail.
Sending mailers can help to provide those in the market with an instant glimpse or first impression of the interior and exterior of your home even before they begin their search or walkthroughs. You can also establish your reputation as a professional realtor or real estate company through the use of direct mail campaigns in your local area.
Services such as Wise Pelican specialize in direct mail postcard templates for real estate marketing strategies, providing you with everything you need to get started immediately with your next direct mail marketing campaign. With Wise Pelican, create real estate marketing postcards that are not only modern and professional, but also aesthetically pleasing and suitable for the type of home or property you intend to sell and/or represent.
Using a service such as Wise Pelican is one of the quickest ways to get started with a professional direct mail campaign whether you intend to send 100 postcards or if you require ongoing real estate marketing postcards for all of your clients, now and in the future.
Sending Thank You Gifts
Once you experience the success of selling your home, be sure to provide your clients with a special “Thank You” gift. Providing the clients you represent with gifts can ensure future ongoing business and referrals, especially if you are working independently as a realtor or representative.
Because word-of-mouth is one of the best ways to garner new clients within the real estate industry as well as many others, offering a small gift to your clients is a great way to build positive and long-term professional relationships.
Summary
Selling a home does not require years of schooling or even real estate experience with the right preparation and marketing strategy. Taking the time to better understand your local real estate market, as well as your property’s value, can help just about anyone when it comes time to list your home for sale on the housing market.
