YouTube is the second largest website in the world with over 2 billion monthly users. Not only that, but the average person also spends up to 6 hours a day watching videos.
Thus, businesses will need to appeal to these binge-watching tendencies. However, the boom of video content also resulted in hundreds to thousands of brands trying to master YouTube channel marketing. So, in order to stand out on YouTube, you need to utilize as many promotional strategies as possible.
Here are just some ways on how you can promote your YouTube channel and increasing the views for your videos.
1. Interesting Titles
YouTube marketing relies mostly on presentation.
Thus, titles can make or break your video’s performance and views. Are you presenting video content as a must-see or just meh?
To craft interesting and killer titles you need to grab your audience’s attention and interest without resorting to the clickbait headlines. People love content that is entertaining and wants to know what your video is all about from the get-go.
For the technical specifics, a study revealed that YouTube video titles need to have at least 41 – 70 characters. Meanwhile, CoSchedule recommends at least 55 characters for an easy-to-read and engaging headline.
2. Up Your SEO Game
YouTube videos show up in 70 percent of the top 100 Google search results.
Any “how-to” or product query on Google will return something from the social giant. As a matter of fact, YouTube videos can sometimes pop up before websites or traditional blog posts.
YouTube, on its own, is the second largest search engine. Just like people search for services and products of problem solution through Google, the same is also true on YouTube. So, you might want to step up on your SEO game.
Here are the best YouTube SEO practices to follow:
- Include target keywords in your descriptions and titles.
- Mention your keywords in your video.
- Use categories in order to help YouTube better understand who to show your videos to.
- Increase engagement.
- Add tags to your videos.
3. Publish On Social Media
Video contents get the spotlight on social media in terms of performance and engagement. Thus, you will need to regularly promote your YouTube channel to your followers on other social media platforms and encourage them to become a subscriber.
Once your videos go live, make it a point to let your social followers on Twitter, Facebook, and Instagram know about it. You can even create previews or snippets for each social platform, then link to your latest production.
With the help of social media marketing agencies like the LosFamos marketing agency, you can cross-promote and schedule your content without having to manage multiple platforms at once.
4. Customized Thumbnails
Probably the simplest and most effective strategies to promote your YouTube channel and increase your views is to create custom thumbnails.
Just think of your thumbnail and title as a sort of one-two punch in order to grab your viewer’s attention. On its default setting, YouTube only takes a screenshot from any given video and makes it your thumbnail. Most of the time, this means blurry shots.
By creating thumbnails yourself, you can make your videos look more appealing and also shows a sense of professionalism.