One and Co

One and Co

Archives for December 2020

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4 Tips For Opening a Restaurant

The restaurant industry is more difficult than ever to break into. Not only is there plenty of competition out there, but it’s also increasingly difficult to stay afloat in the midst of a global pandemic.

Regardless of the challenges, there are still people out there who continue to brave the process and open new restaurants. The sad reality is that a large portion of these restaurants wind up closing their doors forever. However, there are some that manage to stand the test of time.

So, what is the secret to making it work or not? Take a look at some of the best insider tips that will increase your chances of success once you open your doors.

Do Your Research

It’s best to know what you’re getting into before you dive in. Far too many first-time restaurant owners assume that it’s as easy as opening a restaurant, and the customers will line up. However, there is a lot to be learned about the process first. Whether it’s how to store food, handle food waste, or the best kind of kitchen equipment to buy, there’s no shortage of things to study.

The more that you know, the better equipped that you’ll be to handle the challenges as they come. Not only will you produce better results for your customers, but your employees will have more respect for you as well.

Hire a Solid Team

Half of the experience of eating in a restaurant is the service and experience. Your staff plays a critical role in how much your customers will enjoy their food. Make sure that you hire people that don’t just have experience but who believe in what you’re selling.

They should be willing to put in the work to learn the menu and know all of the ingredients. Nothing looks less professional than an employee who has no idea how to answer customers’ questions about the dishes.

Market Yourself

Don’t make the mistake of thinking that people will show up out of the kindness of their hearts. Get the word out as much as possible. That means doing everything from sending out marketing emails to starting social media accounts.

Make sure that customers know where to find you and how to get ahold of you. It can be incredibly frustrating trying to look up a restaurant online and finding the address and phone number aren’t clearly listed.

Be Consistent

One of the biggest complaints that customers have about restaurants is a lack of consistency. Sometimes restaurants deliver excellent service, and other times, it’s subpar. When a customer feels like they never know what they’re going to get, they may not be willing to take a gamble.

Be consistent in delivering quality service and food, and you’ll set yourself up for success!

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The Truths of Being a Doctor

Becoming a doctor is perhaps one of the most fashionable and most desired profession to get into. Countless parents across the country are hopeful that their child can get into this medical centric role, mainly for the financial security it provides, but also the status and satisfaction that comes with the role.

However, with its huge desirability, it may be a shock to many that there are a few unexpected truths and myth-busting realities that surround the profession of becoming a doctor. The reality is, there is a lot of stuff involved in learning to become a doctor that the general public aren’t aware of, as well as how their day to day life operates. Here is a look at some of the insider insights about becoming a doctor, as well as pursuing a career in the medical industry in general.

Studying is Hard

It’s no secret that to become a doctor you need to be academically gifted and to have obtained high grades throughout your educational career. These harsh requirements are there for a reason. Studying to become a doctor is really demanding and super difficult, perhaps even more difficult than a nursing degree. In fact, despite these courses only allowing in the greatest minds who may not have struggled in their education before this point, learning to become a doctor may be the first time in their lives where educational demands may be too much.

Suddenly, people who breezed through school are now having a hard time, and this can be jarring and may cause a bit of a knock to their confidence. It’s important for studying doctors to be prepared because they may not be top of the class anymore, and they need to learn good, practical studying methods to make sure they keep up with the course and the content.

The reason studying can be such a challenge to even the most accomplished academics is because there is such a high volume of information that students need to obtain really quickly, with there being a larger amount of examinations in the first two years of the education too, which can be super overwhelming. This means that every doctor you see has gone through a rigorous educational program and have been able to get through the other side.

The Lack of Social Life is a Myth

It’s a common misconception that people studying to be a doctor, and even doctors themselves, can’t have a decent social life because of their work or study commitments. This is entirely false and most likely a ploy to deter people who may not be that dedicated to the profession, as you will undoubtedly have a social life in the medical profession.

When studying, you’ll find that you’re surrounded by a small group of friends, who are all on the same schedule, meaning that post-lecture parties and outings are inevitable. Plus, when you are a doctor, most have quite a lot of free time as they may only have 3 or 4 shifts a week, giving doctors a lot of opportunities to be sociable.

What people may be confusing a lack of social life with is a lack of flexibility. There will be instances where you may miss events because they happen during a scheduled shift, and unlike other roles, it’s very hard to get that shift altered or covered as a doctor as it is in any other profession. There are roles within medical care where you have a more sociable schedule, such as being a nurse practitioner. You can find a good comparison between doctors and nurse practitioners here.

Doctors Need to Develop a Filter

Due to the job description of being a doctor, many will find themselves in awful and disgusting situations almost on a daily basis. Doctors are constantly getting exposed to wounds, broken bones, bodily fluid, and other nasty things that they simply get used to and shrug off over time.

However, this desensitization means that when interacting with non-medical professionals, they’ll have to develop a filter and save people the details to not put others off their lunch. Doctors might have been able to build up a strong resistance to a lot of the stuff they see, but common folk haven’t, so they need to be cautious not to speak about too bad a topic.

Developing a filter can also benefit doctors when working. As their role is very high stakes, high pressure and in a fast working environment, things can get stressful. It’s important that doctors learn to handle this stress and definitely avoid snapping at people or being a grump. This is because people need a calm, confident, and composed doctor as this will lift their spirits. Just do be aware that even if your doctor appears pleasant and placid in reality, they probably want to scream every profanity under the sun.

Becoming a Doctor isn’t a Get Rich Quick Scheme

There is a stereotype of the ‘rich doctor’ that goes around and is probably the stereotype that encourages people to try and become a doctor. Of course, the role’s financial rewards are good, as a doctor can expect a salary of $200,000 to $500,000 per year; however, getting to that position isn’t easy or straightforward.

Reaching that level includes a lot of hard graft and time getting educated and rising through the ranks in various different, far lower-paying roles. With the financial burden of getting a medical education and the time spent competing courses, residencies, and training, becoming a doctor who obtains this level of financial stability is a lot of hard work.

So if you’re an individual looking to become a doctor purely for monetary reasons, it may be worth reconsidering your future. This is because those with the potential to become doctors also have skills to get comparable paying roles in other sectors, such as business, law, or engineering. The educational process to get these roles is a lot quicker, meaning that you can start earning a lot in these roles early on.

This means that patients and the general public can be assured that the people looking after them aren’t just in it for the money and are instead passionate about being a doctor and helping them. If they weren’t, they simply wouldn’t put themselves through the ordeal it is to become one.

 

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Why Jamaica Should Be On The List For Your Upcoming Vacations

Jamaica is often thought of as the liveliest island in all of the Caribbean and rightly so – the residents are known for their laid back and fun lifestyle and their warm hospitality is widely respected and appreciated. Jamaica has all the things that categorize a good vacation – waterfalls, scenic beauty, mountains, rum and reggae – what more could a person ask for to get away in the summers?

While Jamaica is beautiful in the summers and winters alike, many visiting tourists recommend the beautiful island to visit in November or in the midst of December. The weather in Jamaica is just perfect during that time – not too hot and not too chilly either – and it’s the most convenient for tourists to get a hold of hotel bookings and flights around that time too. When tourists visit during the summer season, they could potentially risk being caught in the middle of a hurricane and the months between January and April are often swamped with tourists which drives up flight and hotel prices significantly.

Shore excursions in Jamaica are extremely popular due to the island’s beautiful powdery beaches and waterbodies. Jamaica’s city on the north coast, the Montego Bay, is known worldwide for its beautiful beaches, plantation homes and scenic beauty.

When you head west from Montego Bag, you come across Ocho Rios, formerly known as the fishing village of the island which features some of the best waterfalls and adventure parks in all of the Caribbean.

aerial photography of blue-and-white patio umbrellas

On your visit, when your are looking for Things to do in Jamaica, the Yaaman Adventure Park should be on your list. It is located in the neighborhood of Ocho Rios, and is situated in an 18th century old agricultural land which is surrounded by instances of rich cultural and social historic scenes. If you are a nature fanatic, this is the adventure park for you and your family to visit.

The park has a number of Activities in Jamaica for you and your family which include riding mud buggies around the beautiful tropical land which allows you to explore mother nature in its truest and spectacular forms. The park also features an activity called the secret river which is an educational activity directed towards understanding the medical secrets of Jamaica’s local vegetation and fruits. The park also features an open carriage ride where participants can explore the wide property and take up all of its serene beauty.

Participants and visitors can also cook at the park’s local kitchen if they have a flair for it with local ingredients and try to understand the local food an culture to a great extent. The park also boasts a bird aviary which features local and exotic birds for the visitors to view and marvel at.

Overall, Jamaica has a beautiful, laid back, boutique vibe that is loved and adored by visitors all year round from around the globe. It is a beautiful romantic escape, and ideal for both couples on a honeymoon and families looking for a break. The island has numerous cottages, hotels and resorts to suit all types of tourists and different preferences.

Author Bio :

John Black is the Lead Content Marketer at Globex Outreach, mainly responsible for guest posting services. He creates content strategies that help clients connect with their target audience and build strong relationship.

 

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5 Ways to Have a Lifestyle You Love and Can Afford

Everyone is shooting for a lifestyle that they both enjoy living and can also afford with the money they make. In today’s society, it can be difficult to come up with this money without thinking outside of the box. Even if you don’t want to live an extremely lavish lifestyle, you’ll still need to figure out how to afford one that you enjoy. There are methods and ways that you can implement to make sure you have a lifestyle you love to live and can also afford to live. Read on to find out what these five ways are and how you can apply them to your own life.

Invest in the stock market

Investing in the stock market is one sure-fire way to help you attain your goals of affording the lifestyle you desire. To do this, you’ll need to analyze stocks and find the right time to buy and sell them. For example, if you’re interested in buying WOPEY stock then you’ll want to do your research on it to find out the best times to buy and sell.

Every stock is like this, if you buy in at a low price and sell at a high price then you could easily find yourself making quick money on a daily basis. At the same time, if you decide to invest in the long term, you could collect the dividends each month or quarter. The more shares you have of each stock, the more dividends you can collect. This works out in the long run if you can accumulate enough of each stock. Most dividend investors take their time accumulating many blue-chip stocks over the years so their dividend payments slowly rise. Eventually, these dividend investors can retire and live off of their dividend incomes.

Get a side hustle

Getting a side hustle of some sort will guarantee extra money in your pocket every month. Even if it’s a couple of hundred dollars each month, you can use this money to pay off any expenses you might have. You could also use it as extra income or savings to invest with. No matter what you do, getting a side hustle will help you afford a lifestyle that you want to have.

Sometimes your side hustle doesn’t even have to be an in-person job, it can be an online blog that you write for or a survey taking job. You should aim for an extra couple hundred dollars every month and you’ll start to see more opportunities for your lifestyle to take off. Your side hustle could pay for a new car or a portion of your mortgage payment. In today’s society, almost everyone has a second source of income or multiple streams of income in the form of side hustles. The extra money you make will go a long way.

Invest in real estate

Investing in real estate can bring more money into your pockets and help you live a lifestyle that you love. Investing in real estate will lead you to become a landlord and collect a paycheck every month. These paychecks will be for renters living in your properties and you will virtually have to do nothing to get it. Real estate has become popular over the years and will remain popular in the future.

Start your own business

Starting your own business is a great way to make more money and start living the lifestyle that you want. Your business could be a retail business or a reselling business. The great part about having your own business is that not only does it help you make more money, but you work for yourself. Both of these will contribute to a lifestyle you love.

Make wise decisions with your money

Making good decisions with your money is one of the best ways to live a lifestyle that you love. You don’t want to spend your money on things that are out of your price range and you don’t want to lose it on items that don’t gain value. Making sure you buy necessary items and assets that gain value over time are the best places to put your money. Most Americans make around the same amount of money, but you can always make more.

 

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Healthcare Systems Adjust Marketing Strategies in Wake of COVID-19

The pandemic has left many organizations and most certainly, healthcare systems, pondering their marketing strategies, messaging, as well as, branding initiatives. Connecting with patients has changed, the acceleration and adoption of telehealth and the focus on healthcare during a pandemic have led to a necessity and shift in marketing and communication strategies. Medical practices, solo-practitioners, surgeons and major hospital and healthcare systems have sought guidance, council and stewardship from an effective healthcare marketing agency and these efforts are indeed prudent. Let’s explore further.

Human Connection Becomes Epicenter

Social distancing has caused the desire for face-to-face interactions to become an integral part of healthcare. Not just in the sense of telemedicine, but in the way patients interact with their healthcare providers. From websites to social media channel content, the human connection has become a vital necessity. Savvy healthcare systems are beginning to embrace this need by utilizing their staff and resources in new ways. You may be surprised to learn that familiarity with social channels and even content creation is part of the daily lives for clinical staff and nurses to receptionists and even billing team members. Harnessing their skills in this realm gives you an instant engagement team where webinars can be created, faces, rather than verbiage, can share critical updates and messaging can more easily be passed to, and digested by, a plethora of stake holders. This benefit runs deep, from board members and local businesses to patients and caregivers.

The Shift in Communication is to Education

Many health systems have taken a queue from their healthcare marketing agencies and massaged their narrative to one of education. COVID-19 spawned a significant uptick of questions and research within search and social environments, often spawned in fear for the health and safety of their families and communities. Meeting that demand, healthcare marketing is finding greater success by creating a plethora of content that meets the insatiable demand for health knowledge. Everything from case studies to local community reports, infographics and social media updates are in demand and vastly digested by these audiences. These pieces of content can communicate steps patients may take to protect themselves, screening locations, appointment options and times, and even the notion of hope and positivity via success stories.

Power in Numbers

Patients cannot look very far today without being bombarded with numbers. The number of COVID cases, deaths, infections, hospital occupancy rates, you name it. Whereas these numbers can be daunting, they can also paint another narrative; one of proactive opportunity. Healthcare provider agencies are leading marketing dollars into content and assets that share numbers in a different light. Rather than communicating that appointments are 80% full, this is shifted to the fact that patients still have 20% of the schedule open for their screening. As opposed to stating that the number of cases are rising, as are the number of those who succumb to illness, they are stating the number of days their facility has been supporting the community.

In some communities and health facilities where COVID has been rampant, the notion that infection rates are rising is known, and often propagated. However, a lens that can provided benefit is the percentage of staff members whom have tested positive, this is often far lower. For example, “Our staff tests often and less than 2% have tested positive.” In a time where we are accustomed to seeing double digits seeing a low single digit builds trust and hope. Fold this into an overarching narrative that your safety allows you to provide their safety and the ecosystem has been constructed viscerally.

Trusting Professionals and Staying in Lanes

Now more than ever, a robust, cohesive marketing matrix and sophisticated marketing strategy is critical. In fact, with the diverse offerings now available within the marketing and communications world, it can feel overwhelming. Many healthcare systems and practitioners have turned to healthcare marketing agencies to guide them and navigate the seas of always shifting marketing opportunities. From digital marketing, which runs the gamut of social media, search engine rankings, forums, blogs, display and programmatic buys, to traditional branding, creative, print, PR and outdoor, marketing in and of itself can warrant nonstop attention. By allowing a marketing agency to manage this facet, healthcare systems can focus on their patients.

It is important to meet patients where they are today, both in a geo perspective as well as an emotional perspective. Allowing agencies to guide tactical implementation, crafting a narrative of positivity and hope, and harnessing our own staff to help propagate messaging can lead to success, connectivity and growth.