One and Co

One and Co

Archives for May 2019

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Sponsor a Local Event to Boost Your Company’s Reputation

 

person holding smartphone taking video of a concert near stage with lights during nighttime

There are various options to improve the name of your company apart from boosting the quality of the products that you offer or giving discounts on some items. You can publish your move to become a green company. People are becoming environmentally-conscious these days, and you will be appealing to them with such a step.

Another essential action that could attract attention is to sponsor a local event. During the event, there could be lots of people coming to watch or take part. At least half of them might be a part of your target audience. If you make your presence felt during the event, you will be boosting the name of the company, and also providing something to the organisers to make their event successful. They could spread the word and help improve your reputation.

Cost-effective

You might say that sponsoring an event is expensive. You need to donate money to become a sponsor. If not, you typically pay part of the expenses they incur. You can also give some of your products for free if they are necessary for the event.

Although you are spending money on sponsorship, you also get a free advertising platform. You can use an exhibition display stand during the event where people can read details about your company. You can hang posters, distribute flyers and have your staff wear company shirts.

In doing so, you make people aware of your company and they may even decide to search for it online for further information. Some organisers even allow you to bring your products and sell them during the event. It is a rare opportunity to meet your target audience and make direct sales.

Charitable act

Some local events happen because of the efforts of local organisations. They are people within the community who want something for the locals to enjoy. They might not even get anything out of their efforts to organise the event. When you help them succeed, it is a way of showing the community that you care. If you show how much you invest in the success of local events, and to an extent, the community, they will not hesitate to do the same with you.

You increase visibility

Having your posters and banners all over these events will give you the chance to make your name visible locally. You want that opportunity because it allows you to seal your place in the industry. People will think that you are a reliable company because they see your name everywhere. People will not buy items from brands they have not heard of before or which have no impact on the community in any way.

If you receive a message requesting sponsorship, you need to study it carefully and participate in whatever capacity. Do not throw the invitation away and think that it is another expense that you cannot afford. You also need to stay in touch with the organisers for a chance to keep advertising at future events.

To read more on topics like this, check out the business category.

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Keeping Your Online Data Secure: What To Consider

Keeping your online data secure should be a top priority of yours, on both a personal and professional level. If you don’t, your passwords could fall into the wrong hands, your information could be stolen by an outsider intruder, and you could find yourself in a very precarious financial situation as a result.

In order to keep your online data secure, you’re going to want to consider the following all-important points.

Encrypt your data

By encrypting it, you will convert your online data into a code, making it unreadable and untraceable to those who have not been authorized access to it.

Encryption is basically the act of scrambling your data in order to ensure external bodies are not able to read it — fear not, as you don’t have to be particularly techy to perform this task. A number of publicly available tools, such as GPG and FileVault, make the tasks of encrypting emails, messaging services, and important personal information as easy as clicking a few buttons.

Backup your data via the cloud

The cloud is an ideal solution to turn to when it comes to the task of backing up your data. By going down this route, there will always be copies of your all-important data available to you, meaning, even if the original does get breached, you will have a safety net to fall back on.

Choosing to backup your data via the cloud does come with its fair share of problems, however. For one, the cloud itself has been known to be breached by hackers and other cybercriminals in the past, making it essential that you take cloud security seriously. When doing so, you’re going to want to make use of a data security and threat defense service, the likes of which is offered at mcafee.com. Whether you use MVISION Cloud, Could Workload Security, or a Virtual Network Security Platform, by turning to McAfee, you will be able to be sure that your all-important cloud data will be secure at all times.

Secure your network

Both at home and in the office, you need to ensure that the wireless network that you connect to is as secure as possible. This will prevent clever unauthorized third-parties from being able to hijack your devices and the information stored upon them.

In order to secure your network, you’re going to want to hide it. Even somebody simply attempting to take advantage of some free Wi-Fi could tap into your private information, whether they do so inadvertently or not, so you must not broadcast your network name to anyone. This can be done during the stage of setting up your router — in this instance, you’re going to want to say ‘Yes’ when you are asked if you would not like to broadcast the Service Set Identifier (SSID). To be extra careful in this sense, make sure to protect your network with a password, as well.

If you consider the advice laid out above and resolve to put it into practice, you will go a long way in keeping your online data secure.

To read more on topics like this, check out the technology category.