One and Co
Case Study
Incase Tote
Sidestepping the sea of black cordura you’ll find downtown, the Incase Fleur Tote is a bold design for the modern working woman. Responding to women burdened by generic nylon laptop cases, purses, and more, the Fleur Tote unveils a new product category mixing business with fashion. Part protective laptop case and part swank purse, the Tote features a removable laptop sleeve that can be left in the office when happy hour arrives.