Though K2 was one of the first players in the snowboarding market, a continuously evolving industry necessitates reinvention. From function to fashion, One & Co has helped K2 refocus the brand on core innovations. From the injected magnesium base of the V12 binding to the internal cable harness on The Proof boot, we've helped establish K2 as an industry leader. We even threw in some on-snow testing to make sure it all works.